About Us
Marketing team training, tools and support for freelancers, agencies and businesses with a marketing gap, built on decades of real client work.
We spent decades doing marketing in hospitality, beauty, tourism and other tough, competitive niches, back when marketing took real skill and no algorithm did the work for you. We learned tough industries, tough clients and tough problems the slow way: by solving them.
In industries where competition is king and content gets stolen, we were the ones making the content. Other marketing managers watched our clients and copied our campaigns for their own. We took it as proof the work was working.
For years we were the “last try.” The business owner who hated marketing, had been burned by agencies, and was ready to quit came to us because someone recommended us. Across 50,000+ marketing contracts, we learned what keeps clients, what loses them, and what burns everyone out.
"We don't give you a few tips and then sell you our marketing platform. We train your team to market your products."
Good marketing runs full cycle: the business thrives, the marketer gets paid, customers have a good experience, and the local economy grows. A lot of that was lost in the last decade. We track it, talk about it, and help rebuild it.
The Nerd In Charge still travels worldwide training marketing teams and speaking at industry events, helping the industry stay authentic in a world dominated by AI. She is the author of "Marketing is Mind Control" and hosts the "Marketing is Mind Control" and "Let's Hash It Out with The Nerd" podcasts, where we showcase people and businesses doing something cool.